Today is the International Children’s Day of Broadcasting. The day is celebrated on the first Sunday of March and it is a day when broadcasters around the world “Tune in to Kids”.

Radio and Television has the power to inform, to entertain and to educate. The International Children’s Day of Broadcasting which takes place on the first Sunday of every March presents a unique opportunity for broadcasters and the media to use this power to benefit children.

The International Children’s Day of Broadcasting gives kids this chance. School children from Thimphu were invited at the BBS studios allowing them to be part of the programming process, to talk about their dreams and share their hopes and concerns with their peers. The children said they were excited to go on air.

Through broadcasting, young people are taught to voice opinions and concerns about their communities, their environment, friends, social issues and life.

The day is an initiative of the UNICEF to encourage broadcasters to provide a platform for the youth.

Source: BBS