The country’s fifth newspaper, Business Bhutan, hits the newsstands today. Bhutan’s first financial paper is a 40-page weekly, tabloid size, 252 by 355 mm, costing Nu 15, and will be published every Saturday.
“There is a lack of focus in business and analysis on business stories,” said Business Bhutan editor, Tashi Dorji. “We’ll attempt to simplify business news so that everyone will be able to understand.”
Eight of Business Bhutan is in Dzongkha. The Dzongkha edition, called Druk gi Tshongdel will carry translated English stories. Six of its 40 pages are in colour.
Business Bhutan’s challenge, said Tashi Dorji, is to break into the advertisement market. “We want to create a niche among the business community and the private sector, but the major players in the market are already clients to the others.”
The paper is printed and published by Galing printers and the business community and private sectors are its target readers.
The paper’s chief executive officer (CEO), Tshering Wangchuk, said that coming into the market late and competing with big papers is Business Bhutan’s immediate challenge. “But we’re targeting a different section and I feel that we can make a stand in the market.”
The paper is owned by two women – Chhimi Norbhu, the managing director of Rabsel tours, and Chimi Yangden, a housewife.
“Our aim is to be the best,” said Tashi Dorji. The paper has eight reporters, all based in the capital. The paper is initially printing 5,000 copies and by next July, plans to increase it to 7,500 copies. Source: Kuenselonline